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 41-year-old American pop star with Latin roots, Jennifer Lopez has signed a multimillion-dollar contract with L'Oréal Paris, and now she joined the team of the most beautiful women in the world, of which L'Oréal Paris calls her beauty ambassadors around the world.
The first product, which will advertise the star is likely to be a line for straightening and smoothing hair. TVC will from January 2011, and print ads with Jennifer debut in the February issue of gloss.
The representatives of L'Oréal said that the advertising campaign of the brand in 2011, will undergo some changes. They want the advertising has become more confidence and conversational. Jennifer advertising will talk about the product on his own behalf, in your own words, and it is very important to the consumer, according to L'Oréal.
Lopez - no stranger to the beauty industry. She had a huge success in perfumery. Her fragrance Glow (2002) brought the singer to $ 150 million. And all Lopez has released (together with Coty) 16 flavors, which brought a total of about one billion dollars!
And one more premiere will be at the Lopez in 2011. Pending sales of her new album «Love», and it's going to be very loud event in a musical environment.
Photo: img.siza.us
Author: Julia Gnedina
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