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Estée Lauder is expanding the boundaries of our perceptions of beauty. Not so long ago we told about the Chinese girl who became the face of the brand (already appeared advertising images spring makeup collection with its participation). And now - the brand enters a new contract, this time with a model with Latin American roots.
Estée Lauder new girl named Joan Smollz. She is known for work in shows such fashion giants like Givenchy and Oscar de la Renta.
Advertise with her participation will be in May 2011.
Aerin Lauder, vice president and creative director of Estée Lauder, says Joan perfectly reflects the character of the brand: her smile, warmth and positive energy exclusively suited Estée Lauder.
Critics also believe that Joan - the perfect addition to the previously appeared new models. Estée Lauder is now a truly global beauty. Thus, in 2010, the brand with the three girls were completely different facial features:
Frenchwoman Constance Jablonski:
Chinese woman Liu Wen (it's spring advertising image):
Puerto Rican Joan Smollz:

Author: Julia Gnedina
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