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 After 15 years of success in the shoe business cult brand Jimmy Choo launches its first scent. The scent was created within three years of the famous perfumer Olivier Polzhe and with the direct participation of Tamara Mellon, founder of the brand.
The fragrance is announced as a fruity-chypre with green top notes, exotic "heart" and patchouli notes in the database.
Tamara Mellon, founder and chief creative director of Jimmy Choo said that to create a fragrance - it is a natural fit for the brand, which specializes in accessories. A flavor - this is a very important accessory for any woman.
Mellon personally presented the fragrance and the first campaign of the perfume creation in New York, attended by editors of fashion gloss. At the presentation Tamara said that since childhood she really liked these smells like Opium and Anais Anais, and their motives are partly included in the new fragrance. In addition, Tamara Mellon, like the smell of green top notes and sensual base, which is why the first fragrance by Jimmy Choo has all of these features, such was the desire of the headmistress of the brand.
"We wanted to create an object of desire of every woman. And now, proud of the result, "- he said at the presentation of Tamara Mellon. This is reflected in the packaging - a bottle of Murano glass should attract glances sophisticated women. By the way, this glass chandeliers were made in the first boutiques Jimmy Choo.
Tamara Mellon also said that plans to create another, at least two flavors over the next three years.
Tamara Mellon
The aroma from the cult brand initially will be available only at the store Saks on 5th Avenue (New York), in the market - January 15, 2011. Price trends - $ 95.
43-year-old founder of the brand itself has become the face of the new fragrance. This, she starred in an advertising image, a slightly revealing his excellent body.
Photo: jimmychoo.com
Author: Julia Gnedina
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