|
 The December issue of American Vogue came out with an interesting article, whose title can be translated as follows: "Asian model - the rethinking of traditional notions of beauty." The article concludes that the model of Asian appearance have become increasingly popular in feshn- and beauty industry.
Yes, Asia is widely gaining new areas. Growth of economic indicators is no longer surprising. It is a fact, and after some 10 years of China's GDP, for example, is equal to a quarter of the world's GDP.
Even areas such as fashion and beauty, which are traditionally regarded as European, Asian undergo expansion.
Asian models are not only an attractive material for a fashion show, they can become as famous, gaining global names as famous top model Claudia Schiffer rank and Linda Evangelista. For example, the year 2010 was marked by the fact that the model Liu Wen was declared a person of the brand Estee Lauder. This is the first girl with Asian roots, which has come to represent the brand in the history of the brand.
Later Maybelline announced a collaboration with another eastern girl - a Chinese woman Shu Pei, it is now - as the face of the brand.
In the last shows of the spring (Spring-2011) Marc Jacobs for Louis Vuitton catwalk chose 8 (out of 53) Asian female models (in the show, there were 4 Lanvin, Valentino had also passed a casting Asian). Miuccia Prada for spring shows the male line has selected a few little-known Chinese male models for female line in the show involved two girls Asians. And all this some progress since a couple of years ago in the shows on the European and American fashion week Asian people were not at all.
Vogue concludes that Asian faces are becoming increasingly important in the fashion industry, and it should not be underestimated.
Turn Vogue (December) with the discussed article
And we can only confirm that Russian models and time is now little passes. Although, who knows what kind of person will surprise us in the future.
Author: Julia Gnedina
|
|
|
|
|
|
