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 Lacoste unveiled their plans for creating its own line of fashion jewelry. The French brand will create as many as five lines of jewelry, which will be presented to all that relates to fashion accessories, from necklaces and bracelets to handbags and cases for mobile phones.
The first collection will be released later this year, in September, it will be stuff for the season Spring / Summer 2011.
Creative director of the brand said that the establishment of fashion yuvelirki Lacoste - is part of the brand development strategy, which includes plans to attract more consumers fairer sex.
Recall that traditionally Lacoste brand was positioned as men (and so he created), and women's clothing line and perfume have always been considered as a supplement. The changes are really interesting for us women. We'll have more perfume, accessories and clothing from Lacoste. Suffice it to recall that this month the brand for the first time, invited as a woman faces the product, it was Alexa Chung.
In the picture - the image of a women's collection show Lacoste Fall 2010 season.
Author: Julia Gnedina
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