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 Alexa Chung, model and VJ from the UK, will be the face of the new women's fragrance from Lacoste, the premiere of which is scheduled for January next year.
Lacoste is rarely mentioned as a feminine brand logo often coexists with sporting events, things and flavors, the more interesting it will offer brand as a new women's fragrance in January 2011.
And Alex is selected Lacoste, of course, in the hope of a young and modern girl's audience, which the star is not the first year is considered a style icon.
Author: Julia Gnedina
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