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 Magazine ShopSmart, who specializes in the study, surveys of consumers and their views in the September issue of preparing the publication of interesting statistics related to the eternal and loved by millions of women denim.
The main conclusion is that women spend on buying jeans on average $ 34. This is a definite sensation, as most typical denim brands trying to sell their models as low as $ 80 and above. On average, only one in 10 women buy jeans for more than $ 100 a pair. At the same time, younger consumers are sometimes spent on more expensive models: women from 18 to 34 years old willing to spend $ 60 for a couple.
The survey also showed that 85% of women wear jeans at least once a week, and more than half of respondents wear jeans every day.
More than 58% of women admitted that they are very difficult to find a suitable model, and 8% for this turn to the professionals.
Other survey data:
- 91% of women have at least one pair of jeans
- On average, women have in the clothes 7 pairs of jeans (one in four women has 10 or more) but are only four pairs regularly.
- 31% of women say they would not buy jeans larger, better buy more tight jeans, with 62% of women use jeans as a reference, to lose weight.
- 54% of women in general, like how they look in jeans, 40% admitted that they consider themselves sexy in jeans, and 8% do not like how they look in jeans.
- Almost all women agreed they did not want to have been in fashion jeans with low waist (in second place - ripped jeans, then - too tight jeans or leggings).
- 58% of women wear jeans to work in the office from time to time, while 27% wear jeans to work almost every day.
- "Life expectancy" of jeans in the wardrobe of women - 6 years, and 20% have instances that they are 10 years old or more.
- Wash Jeans women usually after 2-3 socks, and every third woman washes jeans after every wear.
Interviewer American audience publications.
Author: Julia Gnedina
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