Penelope Cruz - the new face of Lancôme
 And to be precise, the actress became the face of fragrance Trésor by Lancôme. The advertising campaign with its participation will be launched later this year. Filming took place in Paris, and the glossy photographs of irreplaceable master Mario Testino. Penelope posed on the balcony of the famous Hotel Crillon in black dress with one shoulder, with a classic and elegant makeup.

So, the new face of the fragrance Penelope Cruz will appear in advertising pages at the end of 2010.

As for the fragrance, Trésor that appeared in 1990, at the time his party was Isabella Rossellini and Kate Winslet (Kate became the face in 2007, and now it is lipstick Lancôme L'Absolu Crème De Brilliance).

In general, the nature of the classical flavor, with notes of rose and lilac, and sparkling finale apricot.

It should be recalled that this year Lancôme very updated their advertising portfolio with stars in the lead roles. Suffice it to recall the sensational appearance of Julia Roberts as the face of the brand (it is mascara). Now, Penelope. If everything goes at such a pace, we can only wait for the end of the season, and it is possible that in the next we will be acquainted with another brand new person.

 Penelope Cruz - the new face of Lancôme


Author: myCharm: Julia Gnedina