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 The company Evian (producer of clean drinking water) is launching in Europe a new advertising campaign under the slogan «Live Young» (Live young). Not long ago, the brand began to cooperate with the French advertising agency BETC Euro RSCG, and since then every gimmick Evian brand becomes an event.
The new concept - people of different ages, gender and nationalities in T-shirts with the image of babies. Thus, Evian wants to say that if you drink this water, you will always be young.
This concept will be used on billboards brand. Interested in one thing: these t-shirts are made only for the advertising, or the party will be released. It seems that the popularity of such creative ideas in the everyday things provided. I'd bought a little thing. Will wait.
Author: myCharm: Julia Gnedina
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