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 Less than three months since Lancôme announced a new face of the brand - a superstar Julia Roberts. And until recently, many were convinced that the first product that will entrust to "promote" Julia with her trademark smile is lipstick. But wrong.
Lipstick and lip Kate Winslet is advertised and that she has, admittedly, it turns out perfectly! Julia Roberts And, oddly enough, was the star of another new product - a new mascara Hypnôse Precious Cells.
To launch new products on the European market released a promotional video with the star in the title role. Advertising has turned quite traditional, and if not dazzling smile of Hollywood actress, the product could not be noted. Julia in the video does not say anything, unfortunately, only smiles and pleasant male voice-over explains the advantages of the new mascara Hypnôse Precious Cells.
Author: myCharm: Julia Gnedina
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