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 Surprisingly, Madonna still did not have its brand in the fashion world. While all say with one voice that much to aspire to. Finally announced the launch of his own label global pop star was inspired by her 13-year-old daughter Lourdes. Now mother and daughter produce a brand of youth clothing.
It is noteworthy that this is available and daily mark. The line will include clothing, shoes, handbags and jewelry at a price of 12 to 40 dollars. The plans - the release of cosmetics, fragrances and interior gizmos. The collection is already quite tangible, and will be available in August this year, while only 200 stores Macy's.
Fulfill the dream of a star company Iconix Brand Group, with which Madonna has signed a huge contract to produce its own brand. I must say that the company is already working with such iconic brands as Candie's, Badgley Mischka and Mossimo. And now - the new name of MG Icon. Some decipher this abbreviation as the Material Girl (recalling the famous hit singer), but seriously, what the brand stands for: Madonna and Guy (meaning Guy Oseary - manager and financier of the stars).
Interesting is the fact that the daughter of the singer indeed played a key role in the launch of the new brand. Lourdes itself is actively involved in all matters related to the creation of collections, including financial! This was explained CEO of Iconix Brand Group Neil Cole. He also said that work on the first start lasted nearly five months in which Lourdes showed himself as very hardworking and persevering woman. In addition, all celebrate her incredible sense of style, apparently, had inherited. It looks like a record with designer debut 15-year-old Kira Plastinina already beaten))
Neil Cole also said that Madonna is considering this project is not as money, she just really wants to give her daughter the opportunity to work and learn how to solve problems. At the same time, Madonna has always been considered a very astute businessman, and I think that the success of certain new brand expects.
Author: myCharm: Julia Gnedina
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