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 Recently, a well-known Russian perfumery competition "Fragrance of the Year 2009" named the winners. The competent jury evaluated the new flavors this year in several nominations, including best male and female odors, the best packaging design, the best advertising concept. Fragrance Excite by Dima Bilan and Dancing Lady by Dima Bilan was recognized the best in the nomination of the jury Advertising / Concept (best advertising concept).
Dima Bilan together with the famous Swedish brand Oriflame created a really nice romantic story. Especially for this famous singer wrote fiery summer song that told of two loving hearts. Obeying the voice of the heart, the hero is looking for a paradise island, where it is waiting for love - a beautiful stranger, which won him his sensual dance. The image of the hero, a passionate romance, reflected in men's fragrance Excite by Dima Bilan. A mysterious stranger embodies the beauty of an exotic orchid aroma Dancing Lady by Dima Bilan. On the song Dancing Lady colorful video was filmed, it became the basis for the two commercials flavors.
"We are pleased that our project with Dima Bilan gained recognition and won the competition Fragrance of the Year 2009 - says Julianna Sokolovsky, the vice president of marketing Oriflame - vibrant song and bright pair of flavors Excite and Dancing Lady conquered not only the members of the jury but also the hearts of customers Oriflame. Follow the directory Oriflame next year, we plan even more interesting and vivid perfume launches. "
Author: myCharm: Julia Gnedina
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