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 Hugo Boss in January 2010, holds an unusual action One Fragrance One Tree (One tree one flavor). Released in limited edition bottles for sale in a special promotional package, which states that by buying this perfume, you plant one tree. As it happens in reality?
The action involved two flavors Hugo and Hugo Element by Hugo Boss. Both fresh and invigorating aroma, a tree, the other - a pungent, musky. On the campaign both dressed in rough cardboard boxes, which tell us about the idea.
And the idea is as follows. Save Hugo Boss urges the Peruvian Amazon rainforest. In this campaign aimed One Fragrance One Tree. Each of the packages is limited bar code. It is necessary to visit the site and register its shares. And the buyer will immediately see which tree will be planted, even with a precise indication of the place on the map. So virtually you can plant a tree.
This action Hugo Boss once again wants to draw our attention to saving the planet from the wanton cutting out the rain forest, which affects not the best on the entire ecology of the planet.
Author: myCharm: Julia Gnedina
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