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 C 28 to 31 October 2009 in the IEC "Crocus Expo" will be held XVI International exhibition of perfumery and cosmetics InterCHARM-2009 - the largest exhibition of Eastern European beauty-industry and one of the world's leading exhibition brands.
InterCHARM
- I have long earned the status of trade fair number one in Central and Eastern Europe, where a policy of perfume and cosmetic industry, and Russia is over 60% of all industry transactions.
Every year InterCHARM exhibition attracted over 76 000 visitors from all regions of Russia and abroad. Just a 4-day event, you can meet with all market participants - more than 900 companies from 30 countries of the world, to see all the perfume and cosmetic trends of 2009 and 2010, the innovative products and first-launch of the brand has not yet been presented in Russia. For this purpose, the organizers of the exhibition considered separate exhibition areas, such as
ZOOM - area of innovative and niche products
and
Gallery Novelties
.
This year the sophisticated visitor waiting for the widest range of products and services: perfumes, cosmetics, including professional, male, decorative, children, hair care products, nail products, spa cosmetics, Cosmetic for tanning, fashion accessories, as well as services producing its own brands, franchising and more. In the zone
BIO
it will be possible to get acquainted with such a timely fashion and is now natural and organic products and profile
Farma + Beauty
present medical cosmetics designed to improve the appearance of man, not only outside but inside. Here, in addition to cosmeceuticals, you can find supplements, vitamins, health foods, personal hygiene products, etc.
  
Today at InterCHARM it presents all currently known professional cosmetic brands -
Academie Scientifique de Beaute, Anna Lotan, Holy Land, Christina, Janssen Cosmeceutical, Reneve, Sothy's, Pevonia, Keenwell, Klapp Cosmetics, Kosmoterros Professional, Keune, Paul Mittchel, LCN, Akzent-direct, Alex Beauty Concept, Jessica, Planet Nails, Australian Gold, Guam, Gehwol
and many others. Traditionally, the exhibition includes master classes with the participation of world-renowned beauticians, stylists and makeup artists. In the "non-stop" demonstrates innovative programs of facial and body treatments, a revolutionary anti-aging treatments, technologies of non-surgical facelift and body shaping, various massage techniques, the latest developments in the field of hair removal, permanent makeup and piercing, the latest trends coloring and hair extensions styling and make-up ...
  
InterCHARM - a real beauty festival, which over 16 years of collecting tens of thousands of connoisseurs - from professionals and specialists of beauty industry to end users. For each visitor's InterCHARM - a holiday that allows you to not only get acquainted with the new cosmetics, but also in the full sense of the word transform - the exhibition show held fashion shows, master classes, competitions and championships of beauty. This year the organizers decided to expand the boundaries of beauty and to please their visitors of a new section
jewelery
. Jewelry has always been closely associated with the beauty industry, we need only recall the well-known names such as Cartier, Van Clef & Arpels, who are famous not only jewelry, but also successful fragrances.
InterCHARM - one of the most innovative trade show!
Visitors are offered a convenient navigation system - all the sections are conditional and color-coded, so you can easily navigate to find the necessary products - whether it's perfumes, cosmetics, hairdressing, nail services, products for beauty salons, medical, spa or bio-cosmetics, raw materials, packaging and accessories. In addition, this year, every visitor will receive a free guide that helps you quickly find the right company or favorite brand.
This year, organizers and partners of the exhibition, including
EMG "Old Fortress"
, The leading publication for professionals of the beauty industry -
Les Nouvelles Esthetiques, Nail salon, Cosmetic Market Today
, and
Russian Perfumery Association
We made sure that the parallel program of events as accurately as possible meet the needs of the market and covers almost all segments of the beauty industry. Representatives of leading companies will offer a detailed review of issues and trends in perfumery and cosmetics market, answer the burning questions of the "new time", including about what marketing is needed in a crisis or how to find the keys to the different sales channels. The business program will be
X Moscow forum cosmetic, XIV International scientific and practical conference PCAR "Cosmetic products and raw materials: safety and efficacy," profmiting "Farma + Beauty", seminar for foreign exhibitors "Doing Business in Russia"
. Training of the parallel program of the exhibition focuses on the comprehensive discussion on the salon industry - it is dedicated
IV All-Russian Convention of beauty salons
In which will be held
final of the competition for the best administrator of the beauty industry
, and
Nail Service School
. InterCHARM traditionally offers an extensive program of events and shows, where everyone can get acquainted with the fashion trends beauty industry. Do not miss
Independent finals championship hairdressers and stylists of Russia, the final of the International championship on a spa massage
and
Championship of Russia on nail modeling
!
Directions to the exhibition:
• Art. the underground "Tushinskaya" (last car from the center)
• Art. Metro "Strogino" to "Crocus Expo"
• By car: the intersection of the Moscow Ring Road (outer side, 66-th km) and Volokolamsk highway
Admission to the exhibition:
• Entrance fee for 4 days - 800 rubles (cost includes catalog and guide)
• Entrance fee for 1 day - 500 rubles (the price includes a guide)
The ticket entitles you to free entrance to the exhibition and accompanying events - workshops, shows, presentations of new products and technologies, taking place in an open exhibition program. Admission does not include a visit to the training and business events taking place in the framework of the parallel program of exhibitions, the cost of participation in which you can check with the organizers of the respective events, as well as on the website www.intercharm.ru section "Program".
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