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 It anticrisis idea, some analysts. Especially against the background of falling sales and the temporary closure of the world's automotive brands. The new fragrance will be released in the fall, and although skeptics continue to speculate whether the perfume smell of gasoline, we can note that the fragrance generally promises to be quite original and exquisite.
The creators of the fragrance say release it on the market should become a kind of renaissance of the automotive brand. This is especially true in the year of the 100th anniversary of Cadillac, which is celebrated in the fall, when, and plan to launch an entire line of cosmetics for men. The line will include: toilet water in the form of a spray, after shave lotion, deodorant Stick, shampoo for hair and body. The price, incidentally, is not such a "car". For example, 100 ml eau de toilette will retail for $ 73.
If we talk about the composition, there occur notes of grapefruit, chamomile, geranium, sage and cinnamon rather than the "new car smell" or gasoline as someone might think. Especially in the short-term plans include the release of Cadillac electric vehicles and hybrids.
It remains to add that this is not the first time a perfume manufactures automotive brand. Such experiments have been Hummer, Chevrolet Corvette, Porsche, BMW, but according to experts, these efforts can not be called successful. Let's see if the new men's fragrance seize tastes, or even as a kind of "promotion" of its automotive namesake.
Author: myCharm: Julia Gnedina
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