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 Nivea strengthens its success outside of Europe. Not so long ago it became aware of the decision Beiersdorf Nivea build a new plant in Shanghai. And now another news - the opening of a new Nivea-Center, now in the Middle East. The launch of the new Centre was reported last week at the opening of a specialized boutique Nivea in the largest shopping mall in Dubai.
The success of the Nivea brand in the Middle East is impressive. It is a region where there is a tradition of its own beauty, its own culture. At the same time, all the experts say that East - fertile ground for sales of cosmetics, because here the beauty and care have traditionally played an important cultural role, in contrast to the traditions, even in Europe. That is why the company Nivea managed to increase its sales in the region by 47 per cent. Particularly surprising was the success of Nivea in sales of products and services for the makeup, the brand is able to achieve 46% market share in this segment!
New Nivea-Center is designed to be an oasis of beauty. In addition to sales of its products, the Centre will offer local beauty relaxation area, spa treatments for the face, the services of stylists and hairdressers, manicure training programs.
Beiersdorf Nivea also announced the opening of another center in his native Germany, in the center of Berlin, which will take place in a few months.
Author: Julia Gnedina
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