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 Sean Combs is the personification of the fact that we are all kings and forbearing from becomes king of anything, if continuously believe "I am the King! I am a king! "(Presumably using the cologne I Am King).
Statement I think as a king by birth, however, has neither the kingdom nor even a tiny duchy, to call them their own.
I listened to the music Sean Combs, imitated his style and even watched it a reality show for a few minutes here and there. Combs, like Donald Trump (Donald Trump), always talking about money, and seems to believe that its endorsement on any product makes this product a "class." Unlike Donald Trump, who has been actively involved in a variety of amusing parodies his own image, Combs - very serious in all that concerns him or his "influence" to "culture." Watching Combs for some time, I came to the conclusion - it's boring; There is nothing natural and attractive in an attempt to establish its dominant position (just look at I Am King print and video ads).
But my attitude towards Combs softened somewhat when I first saw the list of ingredients I Am King. Of course, even Combs smiles, listing individually selected and a bit strange ingredients I Am King: cranberry, "own berry notes Imperial French", the Royal Champagne higher grades, an aperitif of white wine and Raspberry liqueur, the cooling Mediterranean water, key lime pie and lemon cream. Among other, more appropriate music, can be distinguished mandarin, orange, labdanum, cedarwood, vetiver, white moss (white musk?) And sandalwood. However, trying I Am King, I thought that either Combs wanted to try to fool us, or he was duped perfume team Estée Lauder - Karyn Khoury, Trudi Loren and IFF - because the flavor is not there even any hint of champagne (sparkling) , labdanum (depth) or sandalwood (any real wood).
 I Am King opens acidic citrus notes swirl sweet "berries" (undefined, but certainly not "Imperial French" berries). Next appear hazy musk chords, accompanied by calm ozone and lemon curd notes. After this there is a sharp transition - everything becomes some callous and stale. Perhaps, Combs gave the creators of I Am King a list of their favorite drinks and food, which should be incorporated into a new flavor, and they responded, "Of course! Everything that you say, Mr. Combs! "And continue to" cook "I Am King with proven, but hackneyed formula, fruit and citrus / wood / musk fragrance. I Am King - not spicy and unusual; is the average boring sport fragrance - for young women. I hope, when the scent of Sean John, I Am Queen, will appear in 2009, it will produce a real sensation - as the real Queen: Maria Theresa, Divine, Latifah.
Despite the fact that I Am King - average flavor in the kingdom of perfumes, Combs - the king when it comes to marketing and self-promotion; the expected profit from the I Am King in the first year of sales will be $ 1,000,000.
Author: Anatoly Sverdlov
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