Fans of "dolce vita"
 Fashion brand Juicy Couture in March 2009, introduce a new perfume for women, called Pretty.

You can easily trace the perfume brand portfolio: the debut scent was Juicy Couture, then fragrance for dogs Pawfum, men's fragrance Dirty English, and the new year, Viva La Juicy ...

The new fragrance is fully consistent with the spirit of the brand - sugar soft pastel shades, vibrant pink and almost complete absence of tortuous thinking.

Pretty pink floral theme embodies and "... embodies full readiness before the long-awaited release of", according to representatives of the Elizabeth Arden. "It is a final touch, the final must-have accessory."

The fragrance was created by perfumer Claude Dir of Givaudan, who has worked on for Dirty English Juicy Couture. And collaborated with celebrities such as Britney Spears (Britney Spears) (Curious, In Control, In Control Curious) and Paris Hilton (Paris Hilton) (Can Can).