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 La Prairie has used gold and caviar in their products for skin care - it was the turn of platinum.
"With the phenomenal growth rate of the world's wealth (predpolozhitelno10 million millionaires and almost 1,000 Billionaire worldwide) there is an unprecedented need for products that embody luxury and quality" - says La Prairie.
The company notes that their cream Cellular Cream Platinum Rare allows the skin to recover, maintain youth and radiance. The formula contains negatively charged nano-particles of colloidal platinum water Colloidal Platinum Water, which acts as an excellent electron donor, which helps maintain proper electrical balance of the skin.
Minerals, including sodium chloride, potassium, calcium and sodium bicarbonate, water soluble skin, taking the form of electrolytes and transferring electric charge from one cell to another, said La Prairie. The ability to absorb these nutrients efficiently and eliminate harmful substances in order to maintain the required energy levels - there is a perfect balance of electrolytes / liquids. This balance also improves hydration by creating a buffer zone moistened the skin surface. She gets extra protection against free radicals and environmental influences and other factors that contribute to aging.
Other ingredients, including a set of active peptides, vitamins, antioxidants, reduce the depth of lines and wrinkles and improve skin elasticity. Meanwhile, nano-crystals prolonged Heseperidin Smart Crystals, providing protection of the nucleus in the cell DNA, act together with Resveratrol, creating antioxidant protection and improving microcirculation of the skin. Active matrix Moisture Matrix acts as a dampening system, resulting in a temperature and humidity of the order of skin, adapting it to any climatic conditions, and maintaining the humidity even in a long period of time, said La Prairie.
To 50ml jar of cream applied silver spoon-spatula with a gold disk in the center decorated with crystals Swarovski. The shape of the applicator is specially designed to resemble the chemical symbol Pt. Not surprisingly, the product turned out far cheaper.
Author: Ann, New York
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