Luxury need
 La Prairie introduced a new unit of the collection Caviar exhibition TFWA World Exhibition in Cannes. Skin Caviar Crystalline Concentrate will be available in April 2009.

The product is enriched with the most advanced anti-aging ingredients and extracts of caviar, which restore, nourish, firm and tighten the skin, according to the company.

"Our customers the most recognizable women in the world, and they trust Skin Caviar Collection and consider it a necessity to a luxury," said the president of La Prairie, Lynne Florio.

"The launch of the product, we expect that it will become a mantra for many women: to be the best, most luxurious means that you can buy, the best that can create a science."

Skin Caviar Crystalline Concentrate contains an exclusive complex of La Prairie Cellular Complex, which restores the natural restorative processes of the skin. It also includes a caviar extract that promotes the natural production of collagen, thus maintaining perfect radiant looking skin taut.

Among other high-tech ingredients, peptides, amino acids, plant extracts that provide smoothing, tightening effect, slows the aging process; glycolic and lactic acid increase cellular metabolism; and liquid crystals, mica powder and diamond reflect and scatter light.

Author: Ann, New York