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 Parfums Givenchy supplemented its portfolio with two new men's fragrances: Play and Pi Neo.
Play, presented by American singer, producer and actor Justin Timbirleykom (Justin Timberlake), described as a "very modern, but at the same time is absolutely timeless." On the world market the fragrance appeared last month, and in such countries as France, Belgium, America, Switzerland, Greece, Russia and Kuwait. A further issue will continue in 2009.
The name of the fragrance and the corresponding symbol "Play" generally recognized universal code in the world of music and images. According to Givenchy, this musical icon represents entertainment, curiosity, energy, movement and rhythm.
Aroma Play is available in two interpretations: Play Eau de Toilette and Play Eau de Toilette Intense. They are described as two aromatic "link" - unlike the interpretation based on the general structure of which correspond to the trigger emotion in each individual.
The first contains notes of bergamot, mandarin, bitter orange, grapefruit, black pepper, amyris wood, coffee flower, vetiver and patchouli. Last shares some of these notes, enhanced by other ingredients, including pink pepper, labdanum and coffee tree.
Fantastic flavor - new Pi Neo by Givenchy.
Bottle Play bottle, inspired by mobile multimedia devices, embodies the high-tech simplicity. Designed by Serge Mansau, a thin rectangle with rounded corners.
Clear glass bottle with a black rim; bottle version has a rich smoky black glass. The outer packaging is presented in a minimalist black and white style, vibrant splashes of red.
Play line includes a 50ml and 100ml spray, 100ml after shave lotion, after shave gel 100ml, 150ml deodorant spray 75ml deodorant roller.
Campaign Timberlake is a series of pictures depicting images of everyday life, such as work in the recording studio or activities with his private plane - all together listening to music.
The striking black and white images were shot by photographer Tom Munro.
It was also reported that there is a new fragrance Pi Neo - the second version of the original Pi, released in 1998.
The fragrance was inspired by a movie Matrix, namely the protagonist Neo, played by actor Keanu Reeves (Keanu Reeves). Accordingly, the concept of a modern flavor, fantastic and high-tech. It embodies another dimension of man and opens the door to a world of imagination, fantasy and dream, according to Givenchy.
Pi Neo is described as bright, "Neo - woody" fragrance, opening notes of bergamot, orange and mandarin. In the central part - the elements of cedar and patchouli; vanilla aspects characterize basis.
It is important to note that the structure of the flavor (or matrix) combines three patented "captives": Toscanol, Safraleine and Cosmone. Three new synthetic sheet provides a qualitatively new sensations and alter the sensory perception of flavor.
The bottle has a futuristic pyramidal shape, headed silver chrome cover. The outer box differs 3-D optical effect.
Sponsored footage captured Sølve Sundsbø, depicts a young man emerging from a white light source.
Author: Ann, New York
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