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 The company L'Oréal revealed some details of the future cooperation of the brand Kiehl's, and Hollywood star Brad Pitt (Brad Pitt).
As previously reported, Kiehl's, together with Pitt has created a new product - a liquid cleanser Aloe Vera Biodegradable Liquid Body Cleanser. 100% of the profits from the production will be directed to JPF Eco Systems, a charitable foundation created by the actor to maintain the environment.
Cleanser Kiehl's Aloe Vera Biodegradable Liquid Body Cleanser in November will be available in retail locations where Kiehl's personally left a permit.
The first project of JPF Eco Systems will support the efforts of Make it Right, a charitable society, which has been a decrease in the impact of external factors on the environment.
Make it Right is currently helping finance the construction of a viable refuge in New Orleans for the victims of Hurricane Katrina.
Charity Initiative JPF Eco Systems allocate presumably US $ 1 million and is the largest in the history of Kiehl's. Public responsibility and commitment in helping the public will be an integral part of the heritage of Kiehl's.
More than 30 years ago, long before it became part of the inherent business practice relationship, Kiehl's has introduced family responsibilities for the protection of society, which are called Mission of Kiehl's: "The purpose of our company, in the first place should be a healthy existence. Every day we have set a goal not only to earn, but, in the meantime, and to improve living conditions, living conditions. "
In particular, Kiehl's is proud of its achievement, namely Aloe Vera Biodegradable Liquid Body Cleanser, whose formula has minimal impact on the environment and maximize the reuse of raw materials, thus creating "eco-efficient" products.
According to the Cradle to Cradle thinking, eco-efficient development encourages the creation of products that provide the basis for the so-called useful life of products.
Cleanser contains a minimal amount of ingredients for soft, but, nevertheless, an effective means of taking care of the skin condition, according to Kiehl's. It contains 100% pure, biodegradable ingredients.
Cleanser does not contain parabens, sodium sulfate, and dyes. The bottle also satisfies all the requirements of the program and can be reused buyers. The plastic used for such bottles is derived from food and beverage containers, produced as a result of recycling programs.
"However, we are laying the Kiehl's tradition of creating products with meaning," - said General Manager of Kiehl's, Patrick Kullenberg. "Aloe Vera Biodegradable Liquid Body Cleanser took another step forward, combining the philanthropic support with innovative eco-design."
He adds: "We are proud to partner with Brad Pitt on this initiative. To make it really expressive, we set a goal to develop cosmetic products Cradle to Cradle Certified CM. As a result - a cleansing agent for body, which minimizes the impact on the environment and degrades in 28 days. Kiehl's is thrilled to be the first thought is experiencing the thrill of being the first company to be certified Cradle to Cradle SM for its product.
Author: Ann, New York
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