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 Lancôme has released a new front line lipstick L'Absolu Rouge. On the world market, it will be available in September.
This is a modern reincarnation of the line Lancôme's Le Rouge Absolu, released in 1990, which was the immediate interpretation Clef de Coquette, symbolic lipstick embodying the spirit of Lancôme, which debuted in 1950.
L'Absolu Rouge is based on an improved formula and advanced technologies, Pro-Xylane, used for the production of lipsticks for the first time.
Pro-Xylane, which was contained in products for skin care Lancôme, such as Absolue Premium ßx, helps to restore skin matrix, which leads to the preservation of youthful skin, according to the company.
As part of L'Absolu Rouge, Pro-Xylane aims to align the contour of the lips and softening their surface that contributes to the restoration of the structure and fabric of the lips. After all, her lips start to lose elasticity after 35 years, according to Lancôme.
Outer carton L'Absolu Rouge inspired by the original Clef de Coquette - black with gold details and a magnetic closing system.
In the advertising campaign photographed Nick Knight, part of the fashion house model Inès Sastre. For pictures used vibrating darker shade of red lipstick to reconnect with the original motifs Lancôme.
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