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 Behind The Beat (Women) will launch in September, Burberry men's version and, like his female copies, aims to breathe new life into the brand young and restore a sense of "youth and ease."
To achieve this effect perfumers Olivier Polge and Domitille Bertier enjoyed the music Fratellis, Razorlight, Kasabian and Arctic Monkeys, and that translated into the language of perfume.
As with the original The Beat, visible link with the youth culture of the 60s in London, which is especially evident in advertising.
Artistic Director Christopher Bailey wanted to create harmony between the two creatures. Again, like The Beat, a new fragrance is designed to become a true British perfume.
"National print advertising, footage David Sims, Bailey shows a favorite of the British: akteraAlex Pettyfer, singer George Craig, musician-model Will Cameron, vocalist-guitarist Kristian Walker artistic and creative manager Jonny Epstein".
For Bailey, advertising - a very critical area, it quickly and clearly embodies the perfume itself, even its fragrance that is a true paradox.
"I want real people, not just a handful of models that do real things," - said Bailey, adding that he knew all five figures from previous projects. "I just wanted to invite the handsome guys representing the chamber corruption. The advertising image is very important to represent your point of view - I would like to define a clear position of the aromatic visually. All together give an accurate representation of what is important to absolutely everything."
The new perfume will not shock unprecedented notes - they are even more classic, but we promise some composite coolness, in the figurative sense. The scent is described as a fresh woody cologne. It contains skin chords, bourbon vetiver, cedar, black pepper and violet leaves. Top citrus notes are intended to lure younger buyers.
Author: Ann, New York
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