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 Sex sells. Passion too. Combine them together, turn on the olfactory term and - as a result - with the aroma of success unites them. This, of course, hope Coty Prestige and Calvin Klein, which represent his last female perfume Secret Obsession, debuting at the beginning of the month.
As the name suggests, and aromatic heritage, Secret Obsession revolves around sex and the passionate desire and hard discussions. Quality and energy perfume brand reflected in its advertising campaign, which is the face of the actress Eva Mendes (Eva Mendes).
"When in 1985 the first time released Obsession, he has created a whole new world full of sex, provocation and inconvenience," - said the vice president of international marketing companies Calvin Klein, Lori Singer in New York for the premiere of flavor.
"Everything changes. We want to share with you this new, complex, intoxicating scent ... that fully expresses our feelings and thoughts. "
Despite the fact that it has been more than 20 years, Singer notes that trade relations original Obsession passed the test of time. "But we want to adjust it to our time, to the environment in which we live," - she explains.
 And this is the epitome of the new face of the fragrance, Eva Mendes, who followed the iconic model Kate Moss (Kate Moss), representing the original fragrance Obsession. At first glance, they are completely different, but easily Singer explains his choice.
"Kate was opposition" glamorous "supermodel era; choosing her as the face of the fragrance was a huge surprise for everyone. But, in fact, Calvin Klein - this is a violation of the rules and the definition of new boundaries, "- she admits.
"Eva is also very versatile, but for us it was she who became the embodiment of the brand and its concept. In it there is something seductive and intriguing, some mystery. "
Singer continues: "Eva more womanly, more seductive and very sensual. And she feels very comfortable with that sensuality and sexuality, which for us was very important. "
On the flavor
 Anne Gottlieb described the Secret Obsession as a languid, delicious and attractive. "It just makes you think about it and just feel it," - she said. "It's a special fragrance that you use when you want to be noticed."
Gottlieb believes that more and more women will come back to the wardrobe of perfume that they choose, according to their inner world. "Over the past 10 years, the company developed the fragrances that they believed could be used every day and for every occasion," she -utverzhdaet - "Women have resisted."
"With Secret Obsession, we tried to create something dark, but aspiring to the same direction. Even at the start, we present the bare skin and luxury. "
Gottlieb also contends that the basic notes, like certain foods, have absolutely no mysterious natural qualities. "If a company wants something playful and sparkling, the perfumer immediately determine what sort of music used to awaken this feeling," - she explains, adding: "Perfumers say to me, that to me is very easy to work with, because I did not tell them what notes to use. Instead, I tell them what sensations and want to get the images from the perfume, and they come because of that. "
Author: Ann, New York
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