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 Guerlain back to the beginning, in terms of perfume, releasing a new men's fragrance Guerlain Homme, which will be available in the second half of the month.
Aroma confirms "animal instinct" every man, according to the company. However, Guerlain pays great attention to the fact that the image is not "a hairy animal with hollow cheeks" and the clean-shaven man with smooth movements, natural flair and "undeniable aura of masculinity."
This statement perfectly illustrated the television advertising campaign (developed by Jean-Paul Goude, who has shot advertising prints), which is represented by the green-eyed Brazilian man - model Renne Castrucci - free surrounded by dense vegetation.
The fragrance, created by Thierry Wasser and Sylvaine Delacourte, designed in three parallel phases and opposes the traditional fragrant pyramid.
Therefore, in the middle, beginning and end of song - the chords of sweet lime, mint, rum and rhubarb ancient. The second layer is based on a floral-citrus notes of bergamot, green tea and geranium. The third phase combines cedar, vetiver and green rhubarb, which echo the initial freshness.
Bottle - a heavy glass bottle covered with a metal shell, resembling a flat flask. Gentle relief elements resemble the hood of a luxury car - not surprising, since it was created in collaboration with the automotive design studio Pininfarina.
Guerlain Homme collection includes eau de toilette, after shave moisturizing gel, deodorant spray, stick and shower gel.
Author: Ann, New York
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