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 At the beginning of the week in a London hotel Haymarket Hotel Estée Lauder unveiled the latest addition to its premiere anti-aging franchise Re-Nutriv: Re-Nutriv Ultimate Youth Creme. The product will be launched globally in domestic and international markets in March.
The product was inspired by the "longevity gene" SIRT-1, which helps regulate the longevity of skin epidermal cells. After mapping the human genome sequence in April 2003, scientists began to understand exactly how genes affect the longevity of the body's natural defenses and restore its function, thus optimizing its natural ability to survive.
Similarly, the release of the company said, as the harsh heat limits were found in some living organisms that activate certain protective genes called sirtuins, protecting cells during periods of fasting. However, it was found that the gene SIRT-1 can also be activated by Resveratrol, albeit at very high concentrations. Hence came the idea of creating a stable version called Resveratrate.
This most Resveratrate and is a key element of the "Young molecules", which forms the cornerstone of cream Re-Nutriv Ultimate Youth Creme.
"News that we share with you today is indeed staggering: it is - a major achievement, which crowns the beauty, luxury and science", - says Communications Manager Amber Hales.
It was noted that a breakthrough in the study achieved thanks to two leading scientists: Dr. David Sinclair and Dr. Leonard Guarente.
Sinclair - Associate Professor of Pathology and Laboratory Co-Managing Paul F. Glenn Laboratories for the Biological Mechanisms of Ageing at Harvard Medical School. Guarente - a professor of biology at MIT.
They are the authors of a grand article "Can DNA Stop Time? Unlocking the Secrets of Longevity Genes" ("Can DNA prolong life? Exposing the secrets of longevity gene"), which was published by Scientific American in March 2006.
In it, scientists discussed the latest results of research in the field of gene and longevity of the inestimable value of the term in cosmetics and medicine.
"The goal we set ourselves was to find not only the gene but also a small, safe molecule that could be placed in a cream or pill, and have slowed the aging process", - explained Sinclair. "And we have found that a molecule that was able to increase the lifespan of every organism in the laboratory. This is unprecedented."
"... It is unconditionally should be a turning point in medical history, and probably in the cosmetics industry as well. There has never been such a breakthrough like this, the study of the aging process. It is a modern discovery of Estée Lauder and laid the basis for its new products."
Sinclair added: "I am very pleased that there is such a range of applications, the results of which consumers will be able to assess for yourself. In twenty years, and perhaps even two years - everyone will hear about sirtuins. The market will be available medications that can cure , say, diabetes. In addition, sirtuins protect against cancer, heart disease and Alzheimer's disease, plus help to prolong life. "
"It's all in the future. But now there are safe products for skin care, which show us the real results of the discovery."
Sinclair concluded: "We - the legitimate scientists. And we are completely honest when we say that it is - something incredible."
Guarente added: "Immortality and prolonging life - something for which we have always fought, but still has not achieved its goals. I myself was shocked by the fact that these genes, which we have recently encountered in the course of routine experimentation in the laboratory, it seems, They have a great influence on aging and also diseases affecting aging ".
"Unbeatable major discovery has already occurred and is now on the horizon, the great prospects."
Senior Vice President of Global Research and Development, Estée Lauder, Dr. Daniel Maes, declared that the purpose of Re-Nutriv Ultimate Youth Creme was to slow down cellular activity, so that the skin cells have had time to repair itself properly, in turn, leads to a significant improvement in their appearance.
Therefore, the new product is intended for women aged 35 and older.
Regular use of Re-Nutriv Ultimate Youth Creme leads to youthful skin and increases its viability on a wonderful level. Cream also improves shine and improves the tone, which is the obvious signs of a young and healthy skin.
Author: Ann, New York
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