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 Lancôme introduced two new stars, future officials of the mark, which will face the best-selling line of skin care products and Rénergie Absolue.
 Actress Juliette Binoche will be Rénergie. Described by the company as a charismatic and individual, Binoche - the second French actress who won an Oscar for his role in The English Patient director Anthony Minghella.
Italian actress Laura Morante - the new face of Lancôme line Absolue. She began her career in the theater with Carmelo Beppe, then appeared in the movies, working with directors Giuseppe and Bernardo Bertolucci, Gianni Amelio and Nanni Moretti.
New individual companies presented earlier in Paris at the Galerie Nikky Diana Marquardt in the palace of Place des Vosges, when Lancôme presented its new communication campaign in the international press and confirmed its goals for the next year.
CFO Lancôme Odile Roujol explained Lancôme desire to make all women beautiful, regardless of age, geographical or cultural affiliation. "More than ever, Lancôme supports the specific idea of femininity, which is set to conquer the world", - she declared.
The nature of the company - a true and fair, reflecting the uniqueness and individuality of the two representatives of the brand. Designer infomercial began photographer Nick Knight.
The company uses a proprietary symbol of Lancôme, rose, photographed different innovative ways to maximize the impact of: bursting into flame glowing red light.
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