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 December 3, 2007 Burberry threw a party at London club Koko, to present its new fragrance The Beat, developed in collaboration with Interparfums. Like already issued Calvin Klein CKIN2U, Burberry offers his own interpretation of youth culture, and it is - not so much techno, as retro, but hidden ...
Selecting leading face flavor - model Agyness Deyn - is explained by the fact that its image is a kind of return to the past, embodying the style of both Edie Sedgwick, and Twiggy. Photographer Mario Testino has recently characterized the brand:
"Now I realized that Burberry has reached a completely new stage in its history. Christopher Bailey suffered Burberry into a modern dimension. The key point is that the advertising campaign of the company covers an entirely new, previously unexplored energy. After talking to Christopher, we agreed on the fact that picture we wanted to achieve, this compound Cecil Beaton imagery and mood of London 60s, characterized by a completely different energy and completely different people. It -perevorot. "
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