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 Hip-hop star Shawn Cory Carte, better known as Jay-Z, announced that the two companies patronizing them - Rocawear and Iconix Brand Group - signed a contract with Elizabeth Arden for the development of cosmetics and perfumes for men and women ...
The process of product development will take place under the guidance of Jay-Z.
"We're just happy to be partners with such industrial giants as Elizabeth Arden", - said Jay-Z on cooperation with the empire of beauty. "Mix in the perfume of their experience and our ability to influence popular culture will produce incredible products and breathe excitement to the masses."
Release of cosmetics and fragrances is scheduled for autumn 2008.
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