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 American actor Josh Holovey (Josh Holloway) has become the new face of the fragrance «Davidoff Cool Water» company Coty Prestige. Agreement on cooperation between the actor and the company covers the entire world, except for North America.
Holovey, who starred in the popular television series "Lost» (Lost), was presented to the media as part of an advertising campaign in Munich and London in May.
This agreement marked the first outing of the actor on the market fragrances. The choice fell on the company of the actor, because he, like the fragrance itself, symbolizes "vitality, sensuality and equanimity."
"I like the« Cool Water », because this fragrance is simple, powerful and eternal," she stated the actor. "For me, a man« Cool Water »- this is not someone who is trying to be cool, but the one who really is such."
Vice President Francois Coty Prestige Marez (Françoise Mariez) said: «« Davidoff Cool Water »- legendary fragrance, which enjoys a unique worldwide success since 1988. Josh Holovey - a strong, genuine, confident personality, in which there is some secret connection with water. As a symbol of masculinity and powerful character, he truly embodies the value «Davidoff Cool Water». As genuine and original in this sense, unique. "
The first ads featuring actor on television and in print will appear in July 2007. The outer packaging fragrance embodies its public image.
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