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 The company Lancôme introduced through an exclusive webcast held at 21:30 (French time), the person who will become the new representative of the brand - Actress Kate Winslet (Kate Winslet).
It seems this is the first case in which the luxury brand opens a new face on the Internet. In addition, the company held a presentation in Paris.
Winslet will be the new face of the main flavor of Lancôme - «Trésor» (picture).
Dressed in a slinky dress strapless, decorated with diamonds, Winslet said: "This is a truly unique and exciting moment for me - to be together with all of you in this wonderful place. «Trésor» - a wonderful flavor, tender and romantic like a whisper. It is truly a celebration of love. «Trésor» is a touching story of a continuous and Lancôme, and millions of women around the world love it. I feel incredible pride in what has become a representative of the company followed by Isabella Rossellini (Isabella Rossellini) in the new part of this exciting story. "
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