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 The cult brand which produces shoes and accessories - Jimmy Choo - announced its first "perfume" partnership with Selective Beauty. The first fragrance from Jimmy Choo will be presented in spring 2009.
Global License Agreement for 10 years corresponded to the strategy Jimmy Choo, which is to further develop the company as a luxury brand and becoming a leading player in the perfume industry. According to the company, the distribution will be "very selective" and the flavors are high quality and glamor.
Tamara Mellon (Tamara Mellon), founder and president of Jimmy Choo, stated: «Jimmy Choo - a brand that excites the senses and captures the hearts of women around the world. This exciting new partnership will not only give us the ability to meet customer demand magnificent perfumes, but also achieve my original vision of Jimmy Choo as one of the richest brands. "
"The company Selective Beauty is very proud to work with such a great brand, and that is a laboratory of Jimmy Choo, which will help the company to get into the coveted world of luxury fragrances", - stated Corrado BROND (Corrado Brondi), President of Selective Beauty. "The creative team is eager to translate the world of elegance, glamor and exclusivity of Jimmy Choo in their first fragrance for women, which will be presented in spring 2009".
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