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 The company Coty Prestige has signed an agreement with actress Kim Besinzhdzher (Kim Basinger) that it will be a collection of tools skincare Lancaster in the autumn of 2007. This is the first American actress to attract the market of products for skin care.
Lancaster - leading manufacturer of anti-aging products, states that the choice fell on Basinger because she has "a bright and unique beauty of feminine sensuality, in addition, it is simply unique."
The agreement commits Kim Basinger funds represent a new line of skincare Lancaster over the world (except the US). The first advertising campaign featuring actress will take place in October 2007.
President of Coty Prestige Skanavini Michael (Michele Scannavini) commented on these events as follows: "The new line of products for skin care Lancaster is a unique and multi-faceted approach to skin care. And Kim Basinger will be a great symbol for these innovations. "
Adds vice president Paui Karen (Karen Pouey): «Through a delightful personality Kim Basinger we want to pass all aspects of women Lancaster - confidence, brilliance and equanimity. No one will be the best muse Lancaster, brand support women for a long time. "
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