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 In February 2013 it is expected birth of a new brand of perfume - Marni: a cult Italian fashion brand will release his first fragrance. It will be called Marni, and will go accompanied by a large family of perfumed products.
Consuelo Castiglioni, the designer house Marni, since announcing the premiere of "This fragrance for a woman who dresses for herself, and the trend should not believe myself. This lady is a bit complicated, intelligent and rather eccentric. "
The first fragrance from Marni created in collaboration with Estée Lauder and the company Aramis. Experts describe the new Estée Lauder scent as a "very modern and daring."
Brand identity is reflected in the design of the bottle. This traditional for Marni «peas" and retro shape (in fact created Marni clothes for years), and color of the bottle.
As for the fragrance, it also has shades of the past and current trends. Brenda managed to avoid boring fruity floral scent. Aroma spicy-turned wood, oil-rich notes of rose and incense.
Advertising face of the fragrance - Raquel Zimmermann.
Among the new products will be an interesting mini-version, which will be accompanied by a rag doll.
Author: MyCharm.ru: Julia Gnedina
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