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 Jean-Claude Ellena the last 10 years of his career spent working in the famous House of Hermès. On account of his popular flavors of the past few years: Kelly Calèche, Un Jardin en Méditerranée, etc. Hermèssence collection.
New York Magazine reporter Christina Khan met with perfumer in order to learn from a professional, how it is better to choose your fragrance.
What is the best advice on the choice of fragrance you can give to young people?
Avoid advertising.
But it's so hard.
The fact that the advertisement does not transmit odor. A fragrance should choose only the feelings and emotions. At the store, ask a sample of perfume, apply it on the skin. If you like the smell of the fragrance on the skin - you can buy it. But the best advice for buying: no rush! Do not hurry, because the smell - a feeling, and it is not good sense ahead.
Now a lot of celebrity fragrances. What do you think about these smells?
Never! (laughs).
Because of the many flavors of marketing and advertising?
I am opposed to this approach. Celebrities sell the concept, yourself, your lifestyle, not the flavor. Note Hermès perfumes are not advertised celebrity.
You are already working on a new fragrance?
I always work. But it is not any particular project. I just always work. And when something reached, showing our president and asked: "What do you think about this? ".
That is, you are working on your own schedule?
Yes.
This is a luxury.
Yes it's true.
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