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 The famous German supermodel has signed a contract with Coty. This perfume manufacturer to help create and release the first fragrance from Heidi. The name of it is already invented - Shine, and the premiere is scheduled for September 2011.
Heidi Klum last year broke a contract with a global brand Victoria's Secret, it is no longer "the angel of Victoria's Secret», but she had time on many new projects. This is despite the fact that she - my mother of four children! Create your flavor - one of the long-awaited news from the beauty-Klum.
"Heidi has a unique position in the market" - said Steve Mormoris, senior vice president of marketing for Coty Beauty, in an interview with WWD. "It is not just a supermodel and celebrity Heidi - a great biznesvuman. Her interests are multifaceted. And we are planning for it to create a fragrance that will reflect all aspects of her talent. "
Aroma Shine by Heidi Klum advertised as warm and versatile. We have a very interesting affair: what will be the bottle, what is the advertising campaign - all have yet to learn.
Coty Beauty produces fragrances for the majority of the world's celebrities.
Author: Julia Gnedina
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