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 In 1952, the giant American beauty industry brand Revlon launched a new collection of makeup products Fire & Ice (Ice and Fire) with an advertising campaign entitled «It Girl», and the face of the campaign then became Dorian Leigh. In 2010, the brand restarted luxury products Fire & Ice, and his face became restart Jessica Biel.
Stylists not have time to think over the idea of advertising, returning to the image invented yet in 1952 for Dorian Leigh. Jessica Biel one-to-one repeats the famous «It Girl». New products Fire & Ice - is the lipstick and nail polish with special sound luxurious femininity.
It - poster Revlon in 1952 with Dorian Leigh:
And this is - the image of 2010 with Jessica Biel:
New colors - luxury and bold. There are trendy orange, deep pink, classic red.
Author: Julia Gnedina
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