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 July 26, 2010 kicked off an advertising campaign youth brand Dare to Be by Oriflame, whose face became a popular singer Maksim. In support of the launch of Dare to Be Maksim wrote the song "My answer is - yes! ".
In August 2010, in the catalog there was a special section of the Oriflame cosmetics and accessories for young people, united under the new brand
Dare to Be
. The concept of Dare to Be expressed in four words: dream, belief, spirit, passion. It is a challenge itself and the determination to be what you want to be.
The face of the advertising campaign
Dare to Be
It became a popular singer
MakSim
. It perfectly reflects the values of the new brand - a young girl who looks good, talented, likes to self-expression, positive, open to the world and successfully!
In the framework of the singer
MakSim
wrote a new song exclusively for Oriflame, it will be presented on the disc with additional material in one of autumn catalogs. new song
Maksim "My answer is - yes! "
talks about an interesting bright girl who is always in the spotlight - this heroine
Dare to Be
.
Oriflame originally came to the presentation of a new brand in the directory - now all the products section
Dare to Be
They are not anonymous model, and the heroine of the series online
Dare to Be
, A new series that will appear regularly in the youth portal www.dare-to-be.ru. At the heart of the series is the story of friendship of four young women from different countries. Also, in the filming of the show she attended the singer
Maksim
.
In addition to the series on www.dare-to-be.ru can learn about the latest trends, get expert advice on makeup and skin care products, meet Oriflame products for young people to take part in competitions and promotions, download exclusive content from
Maksim
Learn about opportunities to be independent and successful, earning a Oriflame ,!
In support of the launch of the studio AC Production created a series of four commercials featuring singer
Maksim
In which she will present the brightest and most interesting new cosmetics and accessories for young people.
Simultaneously with the launch in the catalog and on television, launched a large-scale campaign Vseros Siya in outdoor advertising, as well as placing banners on the most-governmental El Popular sites on the Internet. In addition, the launch is supported by advertising placements in popular youth glossy magazines.
Author: Julia Gnedina
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