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 15 April 2010 - Today, voluntary blood donors became a member of the St. Petersburg offices of the company LG Electronics - Research center R & D Lab and the St. Petersburg branch of LG. Donor Day in St. Petersburg was the first experience of geographic expansion of corporate volunteering LG: regular donor shares previously held in the Moscow branch and Service Agency, located in the capital, as well as the factory of LG Electronics of the Moscow region.
After becoming in 2009 the first official partner of the state program of development of uncompensated mass blood donation, LG Electronics uses the whole arsenal of opportunities to most effectively contribute to this important social projects. Thus, the company is actively involved in the promotion of corporate volunteering, speaking at the round tables and press conferences on donation and health of the nation, among them the All-Russian Forum Blood Service and the All-Russian scientific-practical conference "Blood donors - a healthy nation", and round table "Blood donation - a new form of corporate volunteering," etc.
Regular Donor Days, which take place in the office, at the factory and service representative LG Electronics, actually became part of the corporate culture of the company. Many employees donate blood on a regular basis, which is especially important to confirm the safety of the blood to recipients and monitoring the health of the donors themselves.
In addition, LG Electronics is actively engaging their cooperation reputable partners with whom the company has long term business and friendly relations. Since March 1, 2010 the first in the history of the donor movement in Russia Joint Donor Day organized 2 international corporations - the largest publishing house "Burda" and the company LG Electronics.
LG is convinced that the role of business especially in Recessionary period must be not only traditional but also pro-active: it is not only the development of production, profit, etc. Today is one of the main criteria of social responsibility of the employer - the promotion and maintenance of healthy lifestyles of employees: creating a safe and decent working conditions, the provision of health insurance, organization of sports activities and so forth. It is in times of crisis preservation of jobs, recruitment of new staff can create the right atmosphere in the team and to maintain an optimal morale. Through these actions LG employees can actively participate in the donor movement, supporting and developing social initiatives of the company.
In March 2010, the diversity of efforts and outstanding results of LG to promote voluntary blood donation and its components were noted Diploma of the Ministry of Health and Social Development for their contribution to the development of donor movement in Russia. President & CEO LG Electronics in the CIS countries, Kim Yong Chan (Kim Young Chan) became the first foreigner to receive this honorary award, which indicates a very serious work in promoting organ donation.
"LG is confident of high responsibility of big business and the need to develop social programs in countries where large-scale enterprises operate. LG slogan should be: "Give a helping hand." From our side we will do everything possible for the development of donor movement and expand initiatives that promote its advancement, "- says Mr. Kim.
Roundtable dedicated to today's donor events, brought together leading representatives of the press of St. Petersburg to discuss topical issues of further development of donor movement.
In addition, on the eve of the donor, April 14, 2010, PR-director of LG Electronics Tatiana Shahnes held a master class on the topic of corporate volunteering, held during the festival "PR - the profession of the third millennium" in Saint-Petersburg State Electrotechnical University (ETU ) (LETI).
About LG Electronics, Inc.
Company LG Electronics, Inc
. (KSE: 066570
. KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, more than 115 companies around the world (including 84 subsidiaries), employing more than 84 000 people
. The company consists of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions, the total sales volume in 2009 amounted to 43, 4 billion
. US dollars
. LG is the world's largest producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines
. LG is a global competition and technological partner of Formula 1 ™
. As part of a long-term agreement, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event
. For more information, please refer to www
. lge
. com, www
. lg
. ru
.
On the state program of voluntary blood donation
In 2008-2012, the Ministry of Health and Social Development of the Russian Federation and the Federal Medical-Biological Agency implemented a major program of the Blood Service. The program involved 83 subjects of the Russian Federation. On the implementation of the program from the federal budget allocated more than 16 billion rubles.
In 2008-2009, the program was implemented in 46 regions of the Russian Federation, covered 9 medical facilities under federal jurisdiction and 41 medical institution subordinated to the subjects of the Russian Federation.
In 2010, the program is implemented in 22 institutions of the Russian Federation and 4 federal institutions of the Blood Service.
Additional information about the program on the site of the Blood Service - http://www.yadonor.ru/ by telephone "hot line" - 8 800 333 33 30.
Author: Marina Tumovskaya
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