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 Aramis brand was born back in 1964 as a division of Estee Lauder, Estee when released her first men's fragrance Aramis Classic. This fragrance along with seven other famous fragrances by Aramis will be released this fall in the classical collection.
For this classic collection were selected by eight fragrances which at the time became bestsellers, and not just in the US but also in the international retail market.
Among them, for example, cheerful and bright perfume Aramis Life, released for the first time in 2003, became the godfather of flavor while Andre Agassi. And the "old" from the "magnificent eight» - Aramis 900, which was born as early as 1974. The rest will list briefly: Aramis DEVIN (1977), JHL (1981), Tuscany Per Uomo (1984), New West For Men (1988), Gavan (1994), Always Him (2006).
"The release of this collection - it is a way to give a brand new beginning" - says Carol Russo, senior vice president and general manager of Aramis. Now Aramis learn more elderly clients, and gives them a sense of nostalgia. While the company intends to attract more young consumers. In this sense, the idea is to release the flavors with a history of experts seems quite ingenious solution. Especially in the wake of fashion retro and vintage.
And the release of several flavors - it was too good a proven way to attract attention to the brand. Vendors argue that selling a new flavor is much more complex than a collection of new products.
The US stores will be a collection in September this year, the timing of the premiere in the international market is not yet known.
Author: myCharm: Julia Gnedina
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