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 In celebration of its 100th anniversary, the French beauty giant L'Oreal has introduced a new line of professional hair coloring salons. It is noted that this development - the fruit of many years of research the company and promises to be a technological breakthrough.
The line is called Inoa (an abbreviation of "innovation without ammonia"), are products of a new formula without ammonia. All the products due to the complete absence of ammonia has a pleasant fragrance, created on the basis of essential oils. L'Oreal claims that the new dyes allow maximum penetration into the hair structure, hence the color fastness and maximum results. The color turns ever steady, penetrating even into the hair follicles. The formula contains a new product also protects the skin component that makes these tools readily available for use and a very sensitive scalp. And lighten up a vehicle capable of up to three levels, which was not previously with any means without ammonia.
Hair dyes are from 30 to 50% of all sales to professional tools L'Oreal. Therefore, this innovation will soon become available to many. The immediate introduction of new funds Inoa line begins September 22 in France. Since then, the 2000 salons will use both new hair colors. And around the world planned to start widespread use since June 2010. The line starts with the 50 shades, and at the time when the funds will appear everywhere, they will have 120!
L'Oreal does not disclose how much will cost the new line of paint Inoa, but experts suggest that the price increase will be in the range of 10 percent.
Author: Julia Gnedina
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