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 This time it is - man's brand of high-end segment Zirh. Thus, P & G is expanding its portfolio of assets and the male becomes almost a leader in this field.
Brand Zirh was founded in 1995 and has a unique positioning as a luxury brand of men. Products Zirh - is shaving and skin care. These funds were available only in countries with a high level of service shops.
It is possible that very soon these products will be more widely represented in our market. At least, such plans are Procter & Gamble.
Author: myCharm: Julia Gnedina
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