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 The participants of this initiative have become the stars of show business and sports, who with the help of the best photographers, specialists in body-art and computer graphics reincarnated in endangered wildlife.
Brand Timotei invited its customers to contribute to the preservation of natural beauty! One ruble with every purchase of goods brand Timotei was listed by WWF and seeks to protect and restore the natural resources of Russia - all collected 1 million rubles.
These funds were assisted unique natural Protected Areas:
- In the national park "Russian North", which aims to preserve the unique natural and cultural complex of the Vologda Lakeland, friendly nature trail. In the park are situated forests, rivers, lakes, streams, tributaries of the Caspian and White Seas, as well as numerous archaeological sites. It found more than 1,000 species of plants (60 of them rare and 8 are listed as endangered), home to hundreds of species of animals, fish and birds;
- In reserve "Shulgan-Tash", which is located in the western foothills of the Southern Urals in the contact zone of deciduous forests and light-coniferous taiga and where it grows 15 species of plants listed in the Red Book, created a living plant exposure;
- In tape pine forests - a unique domain nature of the Altai Territory, restored 13 hectares of forest. Strips of forest width of 3-30 km and a length of up to 400 km cross the steppe, restraining sandstorms and creating the optimal climate for many species of animals and plants, as well as for the local people.
"All three of the project, implemented with the support of WWF brand Timotei, designed to assist Russian protected areas, environmental education, the real involvement of people in the preservation of the unique nature of our country"
- Says Yekaterina Babina, the head of the program "Nature Reserves and National Parks of Russia" WWF Russia.
The stars of show business and sport with great pleasure that reacted to the idea of the project by WWF and Timotei, and the opportunity to take part in it.
Kate Lee, lead singer of Hi-Fi:
"I was pleased to participate, because the project - a charity designed to tackle the really important tasks. I know how barbaric be man's relation to nature, and I always try to behave so as not to harm the environment. It is not too difficult, as it seems - just follow the simple rules every day, at least not to litter. "
Naturally, that the Timotei initiated charity ecological action. This brand not only contains 100% natural ingredients in products for hair and skin, but also refers to the nature with respect and care, using recyclable packaging and energy saving technologies.
Author: MyCharm.ru: Lavrushina Lyudmila
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