|
 Each year the magazine "Reader's Digest" conducts a survey among 23,000 readers from 16 countries for their research on the topic "The most reliable brands." Now in its ninth year, NIVEA holds a leading position.
Countries where the brand took first place in various rankings (the most reliable means for hair, skin, and so on), were Belgium, Portugal, Austria, Romania and the Czech Republic. Absolute championship Nivea received in Switzerland. It gave consumers the brand first place in all categories!
Russian consumers also took part in the survey, and also gave the brand a high position. But the presence of such high marks from Europeans now calls for a special mark of respect. Leaders of the brand assured that will continue to be attentive to the quality of its products, as well as to improve the relevance of tools developed.
Author: Julia Gnedina
|
|
|
|
|
|
