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 Korres Organic cosmetics company aims to occupy a niche in the perfume sector.
Now the brand is engaged in the implementation of this goal by expanding its sphere of stay in airports, cruise ships and other large outlets. "Europe - the first priority, followed by the United States, followed by Asia," said a senior consultant Pantelis Velentzas.
Korres owes its name to the founder of George Korres. Korres Natural Products was born in 1996, whose products were presented at the pharmacy, where he worked for George. The first product of skin care has become a Wild Rose Cream 24-hour cream, which is still the best-selling worldwide.
Now a comprehensive portfolio Korres - which covers the means to care for skin and body care, sun products, hair products and cosmetics - includes about 500 products. The brand also offers herbal preparations and food products containing additives that increase its nutritional value.
All products are based on four groups of natural ingredients: herbs with pharmaceutical properties, Greek flora, food ingredients, and high-performance natural ingredients. Company avoids the use of various synthetic components such as mineral oil, silicone, propylene glycol, ethanol amines and ammonia, according to their basic values which support the use of herbs and highly effective ingredients to create environmentally friendly and useful for skin products available for everyday use.
Since January 2009, Korres will implement a new educational initiative, which is aimed at combating mass of false information and the level of misunderstanding surrounding natural organic cosmetics.
Each product on the side of the package will contain information "Formula Facts", which will tell not only about the composition, but also address the frequently asked questions and answers about the ongoing testing and safe use.
Author: Ann, New York
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