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 At the end of the month Parfums Givenchy introduced a new flavor to the world exclusive exhibition TFWA World Exhibition in Cannes. Be Givenchy will go to the world market in January 2009.
Youth, fresh, sparkling and elegant, fragrance is described as "a bold fragrance for contemporary Lolita," which uses its seductive power to rewrite the rules of romance and seduction.
The color palette is represented in the vibrating pink and orange shades. The heavy glass bottle has a distinct square shape, decorated with the logo of Be Givenchy from the side.
Bright saturated fuchsia carton packaging contrasts with orange and white shades.
The fragrance opens chords of lime, ginger and sour cherry, flows smoothly into the central part filled with fragrances of honeysuckle, jasmine and orange blossom. The basis is a mixture of cedar, musk and amber.
The advertising campaign shows a long-haired models dressed in black and white, gazing into the camera. In general, it displayed vigor, candor and sensuality.
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