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 Ferragamo Parfums presented one of the key brands of Tuscan Soul last week show TFWA Asia Pacific in Singapore. Aroma, whose presentation was held earlier, in Shanghai, at the celebration of the 80th anniversary of the company, will appear on the world market in September.
According to the company, Tuscan Soul - is a "life project", embodying the images of men and women who like to constitute a new universe, and includes a home collection and spa products.
As the name suggests, and independent of assumptions, Tuscan Soul embodies a unique association of the world-famous bands at Tuscany and Salvatore Ferragamo.
At a cocktail party in the boutique Salvatore Ferragamo Boutique at Paragon CFO Ferragamo Parfums Luciano Bertinelli attached special importance to the latest innovations.
"This long-awaited project for us," - he said, - "and we expect to invest in it all our energy, creativity and opportunity. It also represents a significant investment deposits for our group. Tuscan Soul - a new project, a new beginning ... and we are sure - it will become a major brand. "
 Created by Pierre Bourdon of Fragrance Resources, aroma - citrus, tree, flower - in some sense, a selection of Italian ingredients, including Calabrian bergamot and other Sicilian citrus fruits. "He embodies all of our heritage and our DNA is in the bottle," - said Bertinelli.
Bottle saturated trademarks of Ferragamo, brings together a series of contrasts: for example, a bottle of the square at the base, but all at the tip; matte bottom, but clear and transparent top.
Lid has a honey coloring, matching the outer carton. The name and logo set off by bright red paint.
In addition, local Italian ingredients add a special element line Tuscan Soul to soul and body, according to the company. Among them, sunflower, iris and white lupine.
Advertising was shot Mario Testino.
Author: Ann, New York
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