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 La Prairie has pleased us with a new anti-aging cream - «Advanced Marine Biology», which will be available from January 28, 2008.
It stated that the product contains marine antioxidants, which help algae to deal with adverse environmental factors. The result - a combination of the five elements of deep, suitable for women aged 30 years, which counteract the earliest signs of aging.
These elements include purified sea water, coral weed extract and extract of Palmaria Palmata (sea parsley). The cream also contains a proprietary component La Prairie - Cellular Complex (Cellular Complex).
In addition to protecting the ecosystem of the skin «Advanced Marine Biology Cream» allows you to save the ecosystem of the ocean, says La Prairie. Fermented seaweed extracts, which are at the basis of a formula, derived exclusively from plants grown in an environmentally sustainable aquaculture, does not disrupt the natural balance of the sea.
In addition, each sold cans of La Prairie will be sending money fund Ocean Futures Society, regulatory projects to preserve the oceans on our planet.
"We recently conducted a large-scale study of the consumer market, which is held every three years to identify the needs of the current generation," - said the executive director of the Travel Retail / Duty Free Worldwide, Distributor Markets Europe, Middle East Maike Kiessling.
"We call our products eco luxe, because people are beginning to pay attention to environmental issues and to think about its safety. So our cream is a new approach that demonstrates the younger consumers that they can have a gorgeous, high-quality, effective product which, however, does not harm the environment. "
"We also assert that this cream - not another tube, which after a few applications will gather dust on the shelf, and the necessary and useful product, which requires most of the girls."
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