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 La Prairie company plans to mark the 20th anniversary of the world-famous collection «Caviar Collection», released a new product - cream «Skin Caviar Luxe Eye Lift Cream», which goes on the retail sale August 20th.
Multi-purpose formula is designed to deal with all seven signs of aging (fine lines, wrinkles, loss of elasticity, sagging, dark under the eyes and dry) that are inherent in the sensitive skin around the eyes, through the creation of a smooth elastic film for improved pull-up action. It provides 24-hour hydration, improve the micro-circulation in the skin, lighten all the skin around the eyes, giving the skin elasticity and providing antirazdrazhitelnoe and antioxidant effects.
Key ingredients include: the famous complex of «Cellular Complex», designed to stimulate the natural process of skin renewal; caviar extract, nourishes and nourishes the skin with energy; and a set of «Marine Lifting Complex», which helps give the skin elasticity. Cream «Skin Caviar Luxe Eye Lift Cream» should be applied morning and evening, doing it on the skin around the eyes and between the eyebrows.
Brilliant skin care - cream «Jeweled Skin Caviar Luxe Cream», released a limited edition decorated with precious stones Swarovski. The product comes in a glass jar colors of cobalt blue, topped with a silver lid and silver stand, which is located on the bank and a spatula for applying means.
New Eye Cream will go on sale to mark the 20th anniversary of the release of the collection «Caviar Collection», which is celebrated in September.
At the moment, the line consists of ten products and a major proposal to include funds luxurious skin care by La Prairie. In 2005, this line is 20% of total product sales. Approximate number of consumers around the world - 250,000 people. Items from the collection «Caviar Collection» are the best-selling brand.
In addition to the release of a new eye cream, the company will celebrate the anniversary of the La Prairie «Caviar», presenting two products, issued in a limited edition. One of them - the cream «Jewled Skin Caviar Luxe Cream». This bottle of 50 ml comes with a handmade holder encrusted with crystals Svarovski.
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